Mention ImpossiblePrivacy Policy
Last updated: 2 November 2026
1. Who we are
Mention Impossible ("we", "us") is a newsletter published by Petar Georgiev, a private individual based in Sofia, Bulgaria (no company/ЕИК registered at this time; contact: hello@mentionimpossible.com). We are the controller of your personal data under the EU General Data Protection Regulation (GDPR, Regulation (EU) 2016/679) and the Bulgarian Personal Data Protection Act (ЗЗЛД).
Contact for anything privacy-related: hello@mentionimpossible.com. We have not appointed a Data Protection Officer because we are not required to.
2. What data we collect
| Data | When | Why |
|---|---|---|
| Email address (required); first name (optional) | When you subscribe | To send you the newsletter |
| Language/edition preference (English, Bulgarian) | When you choose it | To send the right edition |
| Subscription source (e.g. the page or referral link you used) | When you subscribe | To understand which channels work |
| Email engagement: delivered, opened, clicked links, device/approximate location derived from IP | When you read our emails | To measure what readers find useful and to keep the list healthy |
| Website usage data from cookies on mentionimpossible.com / our beehiiv site | When you visit | See section 7 |
| Messages you send us (name, email, content) | When you reply or write to us | To answer you |
| Referral program data (number of referrals, reward shipping details if you claim a reward) | Only if you take part | To run the program |
| Payment data (only if we launch paid subscriptions) | Only if you buy | Processed by Stripe; we never see your full card number |
We do not knowingly collect data from children under 16.
3. Why we process it and on what legal basis
- Sending the newsletter: your consent (Art. 6(1)(a) GDPR), given when you subscribe. You can withdraw it anytime by unsubscribing.
- Open/click measurement: our legitimate interest (Art. 6(1)(f)) in understanding which content readers find useful. You can object at any time by writing to us, and we will stop tracking your opens and clicks.
- Answering your messages: our legitimate interest in replying to you (Art. 6(1)(f)).
- Sponsorship reporting: we share only aggregated, anonymous numbers (e.g. total subscribers, average open rate) with sponsors. We never sell or rent your email address.
- Paid subscriptions, invoices (if launched): performance of a contract (Art. 6(1)(b)) and legal obligation to keep accounting records (Art. 6(1)(c)).
- Recommendations to other newsletters (beehiiv Recommendations / Boosts, SparkLoop or similar): only if you tick the box to subscribe to them (your consent). We then pass your email to that publisher, who becomes a separate controller.
4. Who processes data for us (processors)
| Provider | Role | Location / transfer safeguard |
|---|---|---|
| beehiiv, Inc. | Newsletter platform: list storage, sending, website, analytics | USA. Transfers covered by beehiiv's Data Processing Agreement (Standard Contractual Clauses) |
| Google (Gmail) | Inbox for hello@mentionimpossible.com | Google's standard terms and safeguards |
| Porkbun | Domain and email forwarding | USA. Porkbun's privacy terms |
| Stripe (only if paid subscriptions or ads payouts) | Payments | Stripe's Data Processing Agreement (Standard Contractual Clauses) |
These providers process data only on our instructions under data-processing terms. beehiiv's own sub-processors are listed at subprocessors.beehiiv.com/sub-processor-list. Some are outside the European Economic Area; transfers rely on the safeguards listed above.
5. How long we keep it
- Subscriber data: while you are subscribed. After you unsubscribe we keep only your email on a suppression list so we don't email you again, plus records of your consent for 3 years to prove it was given.
- Inactive subscribers: if you don't open any email for 6 months, we may ask whether you still want the newsletter and remove you if you don't answer.
- Correspondence: 2 years after the last message.
- Accounting records (paid products only): as long as Bulgarian law requires (up to 10 years under the Bulgarian Accountancy Act).
6. Your rights
Under the GDPR you have the right to: access your data; correct it; delete it; restrict or object to processing (including objecting to processing based on legitimate interest); data portability; and withdraw consent at any time without affecting earlier processing. To use these rights, email hello@mentionimpossible.com. We answer within one month.
You can also complain to the Bulgarian supervisory authority, the Commission for Personal Data Protection (Комисия за защита на личните данни), 2 Prof. Tsvetan Lazarov Blvd., Sofia 1592, www.cpdp.bg, or to the authority in your EU country.
7. Cookies
Our website is hosted on beehiiv, which uses cookies that are needed for the site and subscription forms to work, and may use analytics cookies. Non-essential cookies are used only where you have agreed to them. You can block or delete cookies in your browser settings.
8. Unsubscribing
Every email has a one-click unsubscribe link. You can also reply "unsubscribe" or write to hello@mentionimpossible.com.
9. Changes
If we change this policy in a material way, we'll tell subscribers by email before the change applies. The date at the top shows the latest version.